Renowned for her work in negotiation, influence, and persuasion, Noa Sheer has empowered professionals across New Zealand, Australia, and the United States with evidence-based approaches to high-stakes communication.
As the founder of Sheer Negotiations, she collaborates with organisations to develop strategic negotiation frameworks, represent clients in complex deals, and deliver training to senior leaders and teams striving for optimal results.
Noa’s style is grounded in trust and relationship-building, avoiding outdated negotiation “games” in favour of deep insight into human motivation and creative problem-solving. Her teachings span how to build rapport swiftly, steer negotiations without relying on power, navigate cross-cultural differences, and negotiate with purpose—whether in stakeholder engagement, sales, or leadership contexts. Her work also champions practical strategies for women negotiators and offers inclusive tools for navigating sensitive or high-pressure scenarios.
Her impressive client list spans sectors and includes Westpac, Uber, NZ Defence Force, Australia’s Department of Defence, Genesis Energy, Elders Real Estate, Accor, NSW Health, and the Christchurch City Council, among others. Noa’s extensive experience spans both public and private sectors, where she consistently enables long-term value creation and durable, trust-based outcomes.
A respected academic voice, Noa teaches in negotiation at the University of New South Wales and the University of Auckland and is a visiting teacher at top institutions worldwide. Her co-authored book, Effective Negotiation: From Research to Results, is widely used in university programmes globally, reflecting her blend of rigorous research and real-world impact.
