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Not only do we need to understand change, we must respond to it.

Profile

Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia's largest companies and leading international brands.

Current Work:

Mark's highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Equipped with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark sits on a number of government, charity and industry boards, and is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Expertise

Talking Points

The Top Trends Shaping 2025: Strategic insights to help leaders prepare for the year ahead

The top trends shaping 2025: Strategic insights to help leaders prepare for the year ahead

As we enter the middle of the decade, an understanding of the transformative trends set to shape 2025 is essential. Why? Because the future of an organisation rests in its relevance and innovation. Drawing on McCrindle’s strategic expertise, this session is designed to give leaders an engaging overview of the ever-evolving landscape and key trends shaping your organisation. It will span a spectrum of areas such as technology, demographics, economic shifts, and generational change, to help you anticipate the shifts and respond strategically. By booking this session, attendees will gain a competitive edge in preparing for and leading through the trends that stand to define the year ahead.

Changing times, emerging trends; The top 5 trends transforming organisations

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

Understanding and engaging with the ever-changing customer

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today's macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today's consumers.

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Understanding and engaging with Generation Z

Today's generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

Leading teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.

Changing times, emerging trends: The future of big data and the metaverse

The emergence of the technological age has seen our society create and collate data like never before. There are more than 2.5 trillion bytes of information generated every day through our electronic devices. 90% of the data available in the world today has been created in the last two years.

Pair this technological transformation with the next step in technological innovation, the Metaverse, where virtual reality, gaming, digital communities, NFTs and cryptocurrency dominate. While the Metaverse looks to the future, our youngest generations today are already engaging in it. From Fortnite to Roblox or Minecraft, it will be Generation Z and Generation Alpha who will be the architects of the Metaverse. In this session, demographer and futurist Mark McCrindle will show what can be done with all this information, and what the future looks like with the Metaverse and how to best prepare for it.

Leadership in Anxious Times Building Resilient Organisations

In times of uncertainty, leaders who communicate with confidence amidst fear and uncertainty are the ones people follow. In this session we cover the importance of communication, building resilient organisations, responding to disruption and how to be leaders who lead with clarity and resolve.

- The power of confident leadership in uncertain times
- Understanding social behaviour: hopes, fears and expectations
- Managing change fatigue: shaping a culture of adaptability
- Communication essentials in a world of fake news and message saturation
- Generational intelligence: leading effectively across diverse age-groups.

Foresight Understanding the Trends to Prepare for the Future

When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle's COVID-19 report as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down.

- The key findings from McCrindle's COVID-19 research into how Australians are responding
- Why the key characteristic of a leader is foresight: knowing where to go
- From observing the changes to responding proactively: the power of situational awareness
- A snapshot of the current context, the emerging megatrends and a forecast of what's next
- Value pools: finding opportunities in disruption
- How to innovate and adapt in fast moving times.

The Future of Learning

From higher education to online learning, schools, blended delivery, F2F learning and smaller gatherings COVID-19 will have an impact on how, where and when we learn. Leaders and organisations who understand these shifts will be best placed to help their students, trainees and employees to thrive in the midst of these changing times.

- What COVID-19 means for the future of schools and tertiary institutions
- Online, blended, virtual and digital: a snapshot of the new world of learning
- Education towards 2030: what the research tells us
- Engaging with digital learners: the basics of effective education
- Generation Alpha: the new learners defined.

The Future Forum

This turbo charged session provides a strategic analysis of the key trends shaping the future and presents research based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum.

21st Century Consumers and The Key Influence Upon Them

Consumers today are engaging with global brands more than ever before and the brands that drive them are no longer just of US or UK origin but rather across Europe, Asia and through the Middle East and beyond. The low loyalty era of a decade ago has given way to brand evangelism today. Consumers are empowered to push back on brands or large corporate and in a world of peer review sites and social validation, organisations that rely more on influence than power and interaction rather than paternalism, will engage effectively today.

Understanding and Engaging with the New Generations

The Australian consumer kaleidoscope is both challenging and forever changing. Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and to be able to develop product innovations to attract younger members, a deeper understanding of these new customers and their expectations and changing trends is imperative. In this session we will examine who they are and what defines them; what drives and motivates them; how best to communicate with the new generations and where it is all heading.

Communication Skills for the 21st Century

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today's audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond.

Trends and Tactics with Social Media: Engaging with New Communities, Connecting with Emerging Customers

In this session, Mark gives an overview of how to communicate in message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influencers on decision-making today. He will share insights to understand the elements of effective communication, means to maximise retention, and the trends in online communities. Finally he will share strategies to engage, influence and empower communities and consumers in these brandfickle, ever-changing times.

Bringing Research Data to Life

The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as a picture tells a thousand words�, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia's leading research visualisation experts, Mark McCrindle and his team are able to interpret the key data and present the summarised insights in innovative and visually accessible ways.

Recruiting, Retaining & Training the New Generations at Work

The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today's new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today's workforce.

This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z. This session will identify the HR implications of these new attitudes, values, and workplace priorities of today's employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

Leading, Innovating and Thriving Amidst Transformative Times

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation. While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future.
In this session Social Analyst Mark McCrindle will navigate the megatrends transforming Australia and the financial services sector to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how financial advisors through collaboration, innovation and adaptation, can thrive in these times of change.

The Top 5 Trends Transforming Buildings and the Industry

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to growing expectations, our society continues to change rapidly, with big implications for the building industry. In this session, social researcher Mark McCrindle will analyse these changes and give an overview of the Top 5 trends that continue to shape our society, looking at their implications for buildings, building codes, and the industry as a whole.

The Top 5 Trends Transforming the Aged Care Sector

The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping not just Australia as a whole but the aged care landscape specifically.
In this session, social researcher Mark McCrindle will analyse these changes, the trends, the challenges, and the opportunities for the aged care sector and give and overview of the Top 5 trends that continue to shape our society and the sector. He will unpack McCrindle's latest research and segmentation analysis of Baby Boomer and Builder generation, outlining the generational and attitudinal shifts taking place and the lifestyle expectations of today's retirees.

A Snapshot of the Changes Transforming Real Estate

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation.

While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future.

In this session Social Analyst Mark McCrindle will navigate these leaders in real estate through the megatrends transforming Australia and deliver a snapshot of 2030. He will discuss the key implications of these changes on property, housing demand, generational change, marketing and communications.

Engaging with Today's Students, Communicating with Prospective Parents

Nowhere is generational change more evident than in Australia's schools. Generation X are the emerging leaders and school-parents, Generation Y are the new teachers and Generation Z comprise today's students, the most global, visual, and technological generation ever. Never before have the generational changes, social trends, and demographic shifts combined to impact schools in such significant ways. In this session, Mark will outline Australia's growing and changing population, household shifts and emerging family structures, socioeconomic changes and redefined household budgets, parents as customers and their independent schooling expectations, and how social media and digital integration is transforming learning spaces, places, and styles.

The Top Trends Transforming Students, Institutions & Society

In this session Mark will give an overview of the technological, global, financial, generational, and social shifts in the education sector today. Population trends both nationally and regionally are redefining Australia. Demographic and social trends, such as emerging cultural diversity, the implications of an ageing population, household transformations, and increased mobility are creating significant changes. Generational shifts and leadership transitions are emerging through educational forecasts, changing life-stages, new expectations, and emergent careers. In addition, workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are all affecting and informing the changing face of tertiary education in the 21st century.

Australian Careers Now and Towards 2030

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to growing expectations, our society continues to change rapidly, with big implications for careers and the workplace. In this session Mark will provide an overview of the key megatrends transforming the workplace and careers of the future. He will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.

The Future of Education

An outline of the current structural changes and emerging trends impacting education now and over the decade ahead. For universities, TAFEs, private colleges, and independent catholic and public schools, education is undergoing seismic shifts. This session will give an overview of the technological, global, financial, generational, and social shifts in the education sector today.

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Media

Video

Mark McCrindle | Professional presenter showreel

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader. He is regularly commissioned to deliver strategy and advice to the boards and executive committees of leading organisations in Australia and overseas. Mark's understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. His research firm counts amongst its clients more than 100 of Australia's largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

How big data can predict our future but never understand our story. | Mark McCrindle | TEDxMelbourne

Big data may track what we do and where we go but does it really know us as human beings? Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia's largest companies and leading international brands.

Mark McCrindle at the Future of Leadership 2018 | Leading Teams in Changing Times

McCrindle is an Australian-based social research, demographics and data analytics agency. Their research methods include national surveys, population modelling, and qualitative research including in-depth interviews and discussion groups. Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia's largest companies and leading international brands.

Feedback

Mark McCrindle was an incredibly engaging and inspiring key-note speaker. His presentation on Leading Teams in Changing Times' was tailored to our region and city, which helped connect and r ... keep readingesonate well with the audience. Mark's statistics and accompanying visual slides were mind blowing and created a new way of thinking within the attendees. I would highly recommend Mark for any presentation going forward! Commerce North West,

The presentation was full of amazing practical tips, advice and information with wonderful stories built in. You absolutely have an amazing voice and hold people's attention with your vibrant and energetic facilitation.

Pitcher Partners

Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day.

L'Oreal

Absolutely topical, really strong insights. Excellent presenter, most enjoyable.

PriceWaterhouseCoopers

Your presentation gained the attention of all and has raised the benchmark for our speakers.

The Illawarra Connection

Your delivery was relevant and focused, and provided us with an opportunity to hear first hand from young consumers you have researched.

TOYOTA