Malcolm
Scrymgeour

Malcolm Scrymgeour is a dynamic consultant, coach, author, and business director with an unwavering passion for retail. A hands-on practitioner, Mal has built a formidable reputation in the industry, blending strategic expertise with practical know-how. His ability to simplify complex retail challenges, combined with a sharp wit and engaging communication style, has made him a sought-after expert in the field.

With over two decades of experience in blue-chip companies such as Cadbury (NZ), Coca-Cola (UK), Shell (NZ and Australia), Mayne Group (Australia), and Farmlands (NZ), Mal has honed his skills across marketing, merchandise, and operations. His career has been defined by innovation, strategic thinking, and a deep understanding of consumer behaviour, making him a leader in retail transformation.

Over the last decade, Mal has immersed himself in multiple retail channels, including pharmacy, liquor, convenience stores, hardware, and rural supplies. His consultancy work is renowned for its depth of knowledge in store operations, category management, and customer engagement. His presentations are uniquely candid, offering industry insights with a refreshing mix of bluntness, humour, and consumer psychology.

As the founder of Zumo Retail Ltd, a boutique retail consultancy operating across New Zealand and Australia, Mal has worked with some of the biggest names in the industry. His impressive client list includes Shell (USA), ConocoPhillips (Malaysia), Meridian Energy (NZ), James Hardie Industries (Australia), Newscorp (Australia), Farmlands (NZ), EBOS (Australia and NZ), and Thirsty Camel (Australia), among many others.

Passionate about retail, Mal thrives on providing pragmatic, no-nonsense advice that is both insightful and entertaining. His ability to connect with audiences and businesses alike ensures that his impact is not just informative but truly transformational.