Effective leaders prioritise people.
Ashley Fell is a social researcher, TEDx speaker and the Director of Advisory at McCrindle. She is the author of two books on leadership and generational insights, titled Work Wellbeing and Generation Alpha. She is also the host of McCrindle’s podcast, The Future Report.
From topics including future trends, business insights, leadership and communication skills, Ashley is passionate about delivering visually engaging, tailored, and research-based presentations for corporate, government and not-for-profit clients.
Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha.
Ashley’s experience in creating engaging research-based content, strategising public relations, managing social media platforms, and coordinating industry events makes her well-positioned to advise on how to achieve cut-through in these message-saturated times.
In addition to delivering informative keynote presentations with splashes of humour at conferences, boardroom briefings, and PD Days; and MCing special events; Ashley is regularly interviewed for print media, TV programs, radio and podcasts.
Talking Points
Future Trends
The top trends shaping the future consumerFuture Trends
Over the last couple of years, societal change has been accelerated. Great leaders need an understanding of these changes to lead their teams, engage with consumers and thrive in the future. This session will give an analysis of our fast-moving times and a snapshot of the key trends redefining the future. It will deliver an overview of the changes and insights to help you not just respond to the trends, but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends set to shape the future consumer.
The future of work and careers; the skills needed to thrive in changing times
From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to a global pandemic, our society continues to change rapidly, with big implications for careers and the workplace. In this session Ashley will provide an overview of the key megatrends transforming the workplace and careers of the future. She will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.
Generational Change
Understanding and engaging with Generation AlphaGenerational Change
The next generation of young people are known as Generation Alpha. Born between the years of 2010 and 2024, they will be the largest generation in the history of the world. Although they are the children and students of today, they are the university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session, hear from the social researchers who coined the term Generation Alpha and wrote the book on them, as we outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
The intergenerational workforce; creating culture, purpose and impact
Over the last couple of years the world of work has undergone a massive transformation. From COVID-19 to remote working, portfolio careers and the growth of the start-up culture - how, where and when we work has significantly changed. Additionally, we have more generations mixing in the workplace than ever before. This session looks at how to create an engaging workplace culture for a diverse workforce to bring about greater productivity, engagement and wellbeing.
Leadership
Leading thriving teams in rapidly changing timesLeadership
In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate. Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, in this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.
Recruiting, retaining & training the new generations at work
The future is shaped not just by the technological changes but also the sociological changes. It is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z and will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. Ashley will highlight the implications of this for effective employer branding, attraction and retention strategies, workplace communications and leadership styles.
Demographic Insights
A demographic snapshot; now and towards 2030Demographic Insights
To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of our world today and reveals clear trend lines. In this session, Ashley uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. And don't be fooled by the word demographic or data - this session will be fast-paced, engaging and inspiring.
Changing times, emerging trends
This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions and a defining global pandemic, in this session Ashley will define and strategically respond to each of these mega-trends.
Communication Skills
Thriving in the screenage and engaging with digital and global communitiesCommunication Skills
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.
The power of storytelling in a digital era
In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this session, Ashley will highlight how
to communicate important information in visual ways, and how to effectively transform your data into a story. She shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.
Video
Ashley Fell | Professional Presenter Showreel
Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb
Ashley was polished, succinct, poised and in every way, a truly professional speaker that engaged at a deep and personal level with my clients. The content matched the brief perfectly, and o ... keep reading Financial Institution
Ashley was absolutely amazing. The feedback has been fantastic. Everyone loved her presentation and the way she delivered it. Ashley was informative whilst maintaining a good pace and also injected some humour throughout. She provided great insights for our team. Some comments from attendees: "Terrific insight provided by Ashley with her presentation. Entertaining and very topical. Great choice of speaker" "Ashley was brilliant! " "She was a great presenter and had very useful information for our industry and how we can approach the future of sales and marketing. Loved it" "Very informative and got us engaged with humour and interesting facts. She was so good we will be using her services in the future".
The feedback about Ashley has been fantastic and we were really happy with both of her presentations - engaging, fun and full of great conversation starters - exactly what we were after.
Ashley is a fantastic presenter. She is warm and engaging, smart and brings humour to what could be dry content. You can always tell how good a presenter is come question time and this is where Ashley shines, no question is too curly for her! She is always very well received by our delegates.
Ashley's presentation was outstanding, vibrant, engaging and fascinating. Presenting to a group of talented and curious educators is no small feat but Ashley held the audience beautifully and had an audience of intelligent teachers captivated.
Ashley is a wonderful presenter who engages the audience. She is able to be flexible around the learning for the event and communicates very well. Excellent!
Ashley was fantastic. Her content was relevant, interesting and most importantly captivating. Ashley's ability to engage with our audience left the entire team very impressed.
Informative and so well presented with great storytelling. Loads of insights that will start our journey and strategic discussions.
Ashley’s presentation was extremely well received. A great balance of data and information with effective storytelling and an engaging presentation style. We have received nothing but positive feedback and many commented on how poised and effective Ashley’s communication style was.
Thank you so much for the great presentation. It was informative, engaging, and I’ve already gotten several appreciative notes from different colleagues.
Ashley was absolutely amazing and the feedback has been fantastic. Everyone loved her presentation and the way she delivered it, with humour throughout. Great insights for our team and great choice of speaker!
Ashley’s talk was very well received yesterday – I’ve had lots of compliments on her engaging style and sense of humour. The information was right on message for us, and her closing was a great lead-in to the strategy workshop we ran for the rest of the session – it inspired people to think differently about what we are doing, and what we may need to rethink.
It was very easy working with Ashley and she understood our requirement and catered accordingly.
